Smile Train brings smiles to children around the world: Latest InfoCision Marketing Solutions magazine

InfoCision Marketing Solutions

What is the value of your smile?  It’s a question you’ve probably never considered, but it’s at the heart of the mission of the featured client in InfoCision’s latest Marketing Solutions magazine, Smile Train.

Smile Train is a nonprofit organization dedicated to providing children with cleft lip and palate the surgery they need to correct this birth defect.  The organization is a modern day success story, founded in 1999 yet already having provided more than 850,000 surgeries to children around the world who need them.  They currently average 340 surgeries per day.

Beyond the amazing good that they do for these children, Smile Train also has an interesting philosophy on how they raise funds for the surgeries they provide. The entire organization has a staff of just 62 employees, so Smile Train utilizes strategic partnerships with marketing companies like InfoCision to spread their message, attract new donors, engage with current donors and re-connect with lapsed donors. But outsourcing marketing efforts requires a leap of faith; and the organization works very closely with its marketing partners to ensure its needs and goals are being met.

Finding partners that can meet their very specific needs is key for Smile Train’s continued growth and success. And by trusting partner companies like InfoCision, that specialize in building relationships to create a lasting connection with their donors – the most important thing a charity can do to secure its future – Smile Train’s staff is able to focus on their core mission of providing cleft surgeries for children all over the world.

To read more about Smile Train’s story, please check out the latest issue of InfoCision Marketing Solutions magazine.  You’ll also find useful articles about

  • utilizing a work from home model for call center work
  • the benefits of personalizing calls with tailored up-sell and cross-sell messages
  • cloud routing’s impact on the customer experience
  • why B2B calls require a different skill set and training than B2C calls
  • the importance of scalability in a call center provider

I encourage you to check out the latest InfoCision Marketing Solutions and let me know what you think by commenting below.

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