Big data has become a huge asset for marketers who understand how to use it to craft the right messages for the right people at the right time. But are you taking the necessary steps to protect this asset? Read More
25
Apr 2013
Bad customer experiences are a brand killer, says study
It’s not just customers who personally have a bad experience you have to worry about. Those people are also 95 percent likely to share bad experiences with others, and more than half of those surveyed said they would share bad experiences with five or more other people. With social media and online product reviews at their fingertips, customers can share their good or bad experience with more than just family, friends and acquaintances – they can share it with the world! Read More
16
Apr 2013
US Post Office Issues Leave Marketers Hanging in Limbo
Last week, the United States Post Office Board of Governors announced that it will cancel plans to drop Saturday delivery that were set to go into effect in August. While this is good news for direct mail marketers in the short term in that at least we can plan for delivery schedules, the larger issue remains: What is the long-term fate of the post office? Read More
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No comments | Tags: direct mail, direct marketing, InfoCision, marketing mix, post office, USPS
03
Apr 2013
InfoCision continues to set standard for call center quality with 20th MVP Quality Award
InfoCision just received word that it has officially been awarded its 20th consecutive MVP Quality Award from CUSTOMER magazine – InfoCision is the only company to win the award in every year since it was created in 1994. Advancing technology in communications has certainly changed the industry drastically since then. But what hasn’t changed is this simple fact: If you are dedicated to quality and excellence in connecting with customers or donors, you have a very good chance of succeeding. Read More
29
Mar 2013
Direct marketing compliance update: DMA in DC and cell phone consent changes
I came away from the conference encouraged that there are so many experts in our industry who understand the value of engaging with policy-makers in Washington. We must educate the policy-makers and help them understand the huge impact the DM industry has on our national economy – 9.2 million jobs and more than $2 trillion in annual sales in the US. Read More
19
Mar 2013
Customer Retention Programs Can Save Revenue and Build Profit
Direct response marketing can be cut-throat, as many of you already know. Each day, competitors roll out deals to try to lure your customers over to their products and services by offering free add-ons, three months free, special reduced pricing, and on and on. Additionally, customers who pay for something every month or on a ... Read More
12
Mar 2013
Sharing Tributes to InfoCision Founder Gary Taylor
Gary Taylor’s impact on the direct marketing industry and Northeast Ohio was incredible. I would like to share a few of the tributes published last week. Read More
08
Mar 2013
Gary Taylor: Remembering a Direct Marketing Pioneer
InfoCision founder Gary Taylor will be remembered as a successful entrepreneur and philanthropist; but he also played a pioneering role in building the direct marketing industry into the huge, global and enormously effective force it has become. Read More
05
Mar 2013
Smile Train brings smiles to children around the world: Latest InfoCision Marketing Solutions magazine
What is the value of your smile? It’s a question you’ve probably never considered, but it’s at the heart of the mission of the featured client in InfoCision’s latest Marketing Solutions magazine, Smile Train. Read More
21
Feb 2013
Domestic Call Centers: Consumers Prefer Calls “Made in America”
Domestic call centers can provide agents that not only speak the same language as consumers, but also understand the cultural nuances of being an American. This allows agents to better connect with the caller, have empathy for their situation, create better customer experiences, solve a problem and ultimately build stronger relationships that will last well beyond that phone call and lead to additional sales, donations, volunteerism, etc. in the future. Read More
15
Feb 2013
Customer Experience: Contact center a vital stop in the customer journey as the voice of your brand
We’ve all had that one experience with a company that left such a bad taste in our mouth that we vow we’ll never go back; and most of the time we never do. That’s what makes creating an outstanding customer experience so vitally important for today’s marketers… But are you doing it right? Read More
07
Feb 2013
Employee Feedback helps InfoCision Become a National Top Workplace
Do employee benefit and amenity programs really make a difference in workforce morale? Oftentimes we hear corporate leaders talk about finding meaningful programs to show employees that the company cares about them. But do employees reciprocate those feelings? It can be hard to know. Here at InfoCision, we know. Last week, we let you know ... Read More
01
Feb 2013
InfoCision Named a National Top Workplace
Quality, Integrity and Family Atmosphere a Winning Formula for Employees Typically when you see companies ranked as a top workplace you rarely, if ever, see a call center company listed. Well we just found out that InfoCision has been named one of the top 150 workplaces in the nation! Right off the bat that should ... Read More
